Search engine
placement or top ranking or internet marketing is most easily
understood as getting your web site to come up high in search
engine listings for key phrases relative to your product or
business. We have proven examples that show web traffic before
and after our search engine placements and the results are incredible.
Search engine placement efforts have increased traffic on some
of our clients web sites by 20 times! An industry statistic
is that 46% of your traffic will come from search engines.
Does
Search Engine Marketing, top ranking Really Work?
The simple answer is YES, but the best results
are obtained from web sites that were designed with search
engine placement, top ranking in mind. Unfortunately
most web site developers pay little, or no attention to how
a search engine would index the web site. Even worse, is that
some web site layouts prevent the search engines from indexing
the site at all. Certain elements must be written into
the HTML code of a web page that range from the meta tags
within the page header, right down to the way the text is
written into the page. We say "page" instead of
"site" because search engines index web "pages"
not web sites. Most of the time we consult with our client
to re-write the text within their pages, and we do the rest.
We don't trick the search engines, we simply make your web
pages relevant to what your potential clients would look for.
And YES it really works!
-
According
to a Forrester Research Media Field Study, getting a loyal audience in the
first place is best done by Search Engine Placement.
-
According
to a GVU Users Survey, 84.8% of Internet users use Search Engines to find
Web sites.
Top
Ways Websites are Discovered
- Banner ads: 1%
- Targetted email: 1.2%
- TV spots: 1.4%
- "by accident":
2.1%
- Magazine ads: 4.4%
- Word-of-mouth: 20%
- Random Surfing: 20%
- Search Engine: 46%
Search
Engine placement, top ranking is very much alive and kicking.
But let's take this a step further. Let's see the quality
of prospects coming to your website through search engines
as opposed to other advertising mediums.
Every time your
potential customers use the search engines, they qualify themselves as hot
prospects by conducting searches on keywords that are directly related to your
product or service. Their choice of keyword is proof that they have a genuine
interest in what you offer. These people spend their valuable time exploring the
search engines for your type of product or willing to do business with you. At
the very least, they're seriously considering it!
But merely
getting your Website "indexed" or listed in the search engines is not
enough. In order to get any significant traffic from the search engines, your
Website must be within the top 30 search results (preferably the top 20). Very
rarely will anyone look beyond the first 30 results returned from a search. This
makes perfect since because the most relevant sites are always listed at the
top. So if your prospect doesn't find what they want within the first 20 to 30
listings, they'll simply do a new search.
Contact us
for further details and costing of the project.
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